Vungle Case Study
Vungle, a global leader in mobile advertising and app monetization, supports advertisers and publishers by providing tailored ad solutions. Headquartered in San Francisco, with offices worldwide, Vungle helps developers monetize their apps through customized ad formats and SDK integration.
Vungle faced several challenges:
- Complex SDK Development: Managing SDKs across multiple platforms (Android, iOS, Windows, and Amazon) required rigorous development and testing.
- Ad Template Testing: Vungle needed to ensure that every new ad template worked flawlessly before going live to maintain customer satisfaction.
- Integration with GameRefinery: As part of their merger with Liftoff, Vungle wanted to leverage GameRefinery’s game data for advanced ad targeting.
Evizi brought expertise in mobile and web testing, SDK development, and automated QA solutions. With deep knowledge of multi-platform development, Evizi provided continuous testing and support to help Vungle enhance its ad services.
Evizi developed a structured plan that included:
- SDK Testing and Development: Implemented tests using Python, Selenium, and Appium to ensure SDK stability across Android, iOS, Windows, and Amazon devices.
- Ad Template QA: Conducted manual and automated tests to ensure new ad templates were error-free before deployment.
- Integration with GameRefinery: Collaborated with Vungle to build SDK test apps and develop automated scripts for new features.
Evizi worked closely with Vungle’s distributed teams, leveraging tools like Jenkins, AppCenter, and TestRail to track progress and manage testing tasks across web and mobile platforms. Continuous collaboration with Vungle ensured smooth integration of new templates and SDK versions.
Without rigorous testing and development processes, Vungle risked:
- SDK Instability: Bugs or errors could lead to poor user experiences, affecting both publishers and advertisers.
- Delayed Template Rollouts: Errors in ad templates could disrupt ad campaigns and hurt Vungle’s reputation.
- Integration Challenges: Misalignment with GameRefinery’s systems could delay the rollout of new targeted ad services.
Evizi successfully provided daily manual and automated testing for Vungle’s SDK and ad templates, ensuring seamless updates across platforms. The collaborative efforts enabled smooth integration with GameRefinery, supporting advanced targeting features. With reliable SDKs and well-tested ad formats, Vungle strengthened its position in the mobile advertising industry.